
This year, Maxima proudly celebrates its 50th anniversary, a significant milestone that reflects our commitment to quality and innovation in the kitchen equipment industry. Since our establishment in 1975, we have been dedicated to supporting culinary professionals and resellers worldwide.
The history of Maxima
Maxima originates from the highly respected Spangenberg B.V., which has been importing and selling top European brands since 1975. When the time was right in 2008 for a cheaper alternative to the “big brands,” the private label “Maxima” was established.
Then, Maxima products were introduced to customers through a webshop and email campaigns. This proved to be a hit and catering professionals quickly embraced Maxima equipment.
A period of unprecedented growth followed and Maxima became a well-known international brand. Whether it’s a large bistro in Paris or a backpacker’s hotel in Thailand, the chances of finding something from Maxima in the kitchen are getting bigger every year! The secret? Good products, excellent service and fair prices.
As a mature brand, we work hard to make our customers happy. Day in and day out. And that’s precisely what we want to continue doing in the coming years.
We appreciate you
Our success over the past five decades would not have been possible without the constant support of our valued customers. Your trust in our products and services has been the cornerstone of our growth. As we celebrate this golden anniversary, we extend our deepest gratitude to each of you for being an integral part of the Maxima family.
Are you ready to celebrate?
To mark this special occasion, we have planned a year full of exciting promotions and offers that our customers can benefit from.
Exclusive discounts
Throughout 2025, we are offering exclusive discounts on a wide range of our products. This is an ideal opportunity to upgrade your kitchen equipment with our high-quality appliances at reduced prices. Whether you're a professional chef or a home cook, our
has something for everyone.Giveaways: #MyMaxima50
As part of our celebrations, we launched the #MyMaxima50 giveaway. We invite you to share your experiences with your Maxima products on social media using the hashtag #MyMaxima50.
Each week, we will select participants to receive a €50 voucher as a token of appreciation. This is our way of saying thank you for your continued support and sharing your Maxima moments with us. But that’s not all – at the end of the year, everyone who participated will stand a chance to win our grand prize – a limited-edition Maxima planetary mixer!
To participate, follow these easy steps:
- Follow us on Instagram or Facebook.
- Post a photo or video featuring your Maxima product(s) or favourite recipe.
- Include the hashtag #MyMaxima50 in your post.
We look forward to seeing your creative entries and celebrating our anniversary together.
But wait, there’s more…
In addition to the discounts and giveaways, we have planned several surprises we are eager to share with you. While we can't reveal the details yet, we promise it will be worth the wait.
Stay tuned and follow us on Instagram and Facebook so you don’t miss any upcoming announcements.
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As we commemorate 50 years of Maxima, we remain committed to providing you with top-quality kitchen equipment and exceptional customer service.
Thank you for being a part of our journey. Here's to many more years of success together.
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Let the festivities begin! Shop Maxima’s
and celebrate this incredible milestone with us!