Black Friday deals allow business owners to save significant money on equipment purchases. They can upgrade or replace old equipment, stock up on essential supplies or invest in new technology without spending too much money. For food businesses, having reliable and high-quality equipment during peak season is crucial for keeping up with demand.
Mark your calendars, as Maxima will be offering exclusive deals and discounts for Black Friday 2024 that you don’t want to miss out on.
What is Black Friday?
Black Friday is an annual shopping event on the last Friday of November. It marks the beginning of the festive season and is known for its massive sales, discounts, and deals.
Where did Black Friday come from?
The history of Black Friday can be traced back to Philadelphia in the 1950s. Police officers initially used the term to describe the traffic and crowded sidewalks that occurred the day after Thanksgiving, the American holiday. By the 1980s, it had become the biggest shopping day of the year.
Black Friday gained popularity in Europe when major retailers started offering deals and promotions to compete with American companies. The first Black Friday sale in the UK was held in 2010. Since then, its popularity has continued to grow, with more and more countries joining in on this shopping event.
How can your business benefit from Black Friday sales?
Black Friday is a day for consumers to get the best deals and discounts on their favourite products. However, businesses can benefit from this annual event and enjoy increased efficiency and profits. For businesses, Black Friday means that they can buy new or replace old equipment to prepare for the busy season.
Huge discounts at precisely the right time
As we approach the end of the year, businesses are starting to feel the pressure of budget constraints. Since Black Friday weekend takes place right before the peak season, it’s an ideal time for businesses to upgrade or replace their kitchen equipment with attractive discounts.
During the holiday season, businesses experience a surge in sales and must be fully equipped with updated, high-quality equipment. Companies can save on costs by taking advantage of Black Friday deals while preparing for busy times. This will also ensure they set themselves up for a successful start to the new year.
Whether replacing old refrigeration units or upgrading cooking equipment, now is the time to invest in essential tools that will benefit businesses in the long run.
Equip your kitchen for the busy season
Upgrading your old equipment is important for preventing breakdowns. As machines age, they become more prone to malfunctions and failures. This can be due to wear and tear, lack of maintenance, or outdated technology. Investing in new equipment like commercial dishwashers or combi steamers ensures your kitchen runs smoothly and efficiently without any unexpected interruptions.
New machines also have advanced features that can speed up your internal processes.
Examples of time-saving appliances include:
- for quickly and consistently cutting vegetables.
- for mixing large batches of dough.
- for whipping, mixing and combining batters and mixes.
- for grinding big pieces of meat.
- for processing, chopping or mixing different ingredients.
With these efficient appliances, you'll have more time to focus on other important tasks and provide a better dining experience for your customers.
Remember to explore Maxima’s other time-saving appliances, such as and during our Black Friday sale.
Expand your menu with smaller specialised appliances
As the festive season approaches, restaurants and hotels prepare for the busy period ahead. With increased competition during this time, businesses need to stand out.
This is where smaller kitchen appliances can be beneficial. These machines often have low investment costs and provide a great opportunity to expand a business’ menu and offer new items to satisfy customers.
Here are a few smaller appliances that can make a big difference:
- With so many models available, restaurants can get creative and create unique waffle dishes that customers won't find anywhere else.
- Bakeries and cafes can easily make these delicious treats without spending much money on expensive equipment.
- Businesses can offer freshly made donuts without requiring extensive equipment or skilled labour.
When is Black Friday this year?
This year, Black Friday will take place on 29 November. However, multiple businesses start their promotions early in October, giving customers enough time to take advantage of these big discounts. Many Black Friday campaigns continue until Cyber Monday.
How is Maxima celebrating Black Friday this year?
For Black Friday, we’re offering a 7.5% discount on our entire range of products*, making it the ideal opportunity to upgrade your kitchen appliances or invest in new ones.
Keep an eye out for our newsletter, as many irresistible deals are coming up that you don’t want to miss! Not subscribed yet? Subscribe here and be the first to know about our Black Friday promotions.
Maxima’s Black Friday sale starts on 18 November and ends on 2 December at midnight, so take advantage of these deals while they last.
*T’s & C’s apply. For more information, visit our
–
Black Friday is a great opportunity for food businesses to invest in new equipment. This will allow them to take advantage of the increased demand without suffering malfunctions or delays from old equipment. With the holiday season fast approaching, now is the ideal time to take advantage of Maxima’s Black Friday sales and promotions.
–
Are you ready to save big? Mark your calendars and get ready for Maxima’s sale of the year!